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Monday, September 27, 2010

Help to save Serengeti


It's the greatest threat in the Serengeti's history — the government of Tanzania has approved a major commercial highway across the Serengeti National Park, in the direct path of ancient wildlife migration routes. Such a highway would be devastating.
Read how can do it here by following this link

Monday, September 13, 2010

Tanzania To Advertise During English Premier League Matches To Attract Tourists


The Tanzanian government has forked Sh800m (£700,000) to Football Association (FA) as advertisement fee in Premier League stadiums in a bid to promote the country’s vast tourism attractions to the outside world.

The country anticipates doubling the number of tourists especially from the United Kingdom from the current 58,000 per year to over 100,000, at least at the end of this season’s English Premier League.
The Tanzania Tourist Board (TTB) Executive Director, Aloyce Nzuki, told Daily News yesterday that the Ministry of Natural Resources and Tourism in collaboration with Tanzania National Parks Authority (TANAPA), TTB and Ngorongoro Area Conservation Authority entered into a contract with Lantech Services Agency to sponsor 114 games of the English Premier League 2010.

“This contract is a special effort by the Tanzanian government to use sports as a way of boosting tourist attractions within Tanzania to the world, placing Tanzania as the leader in using such an endeavour in tourism promotion,” said Nzuki.

Nzuki said TTB has subscribed to advertise in six stadiums by placing 30 seconds digital advert that will appear six times per game on a Led Perimeter wall around the stadiums owned by Blackburn Rovers, Newcastle United, Stoke City, Sunderland, West Brom and Wolves. The six, he said, are among teams that are under Lantech Services Agency.

“This is an agreement by which tourism promotional ads will be displayed on billboards placed within the football pitch during the 114 games involving the three main focused campaigns”, said Nzuki.

Already ads were displayed on August 14 games between Blackburn Vs. Everton, Sunderland Vs Birmingham and Wolves Vs Stoke City.


Download the list of matches (excel format) that Tanzania will be advertised and make sure to watch and inform others within and outside the organization.

Tuesday, September 7, 2010

Amani Nature Reserve

Nestled at the base of the central Usambara Mountains, the Amani Nature Reserve is well off the beaten path of the usual safari circuit, but makes a perfect stopover on longer trips and while driving to the Swahili Coast. It`s quiet, tranquil setting offers the perfect opportunity to relax from the rigourous schedule of vehicle-based safaris. Although the area has been the focus of conservation efforts and botanical research for over a century, the Amani Nature Reserve has only been a protected area since 1997. International efforts to preserve the beauty of the Usambara forests within its boundaries have met with much local success. Guided nature walks, prohibited in Tanzania`s national parks, are a unique feature of the nature reserve and offer an exciting opportunity to view the flora and fauna of the area up close. For the aspiring African botanist, Amani Nature Reserve`s incredible diversity of plant life -- between 600 to 1,000 different species -- is sure to attract. The East Usambara Conservation Area Management Programme created and maintains the nature trails, as well as training guides in an effort to encourage village collaboration and conservation efforts. Short or long walks can be arranged, and the guides are very knowledgeable about local species, bird and insect life, and traditional plant uses.