The Tanzanian government has forked Sh800m (£700,000) to Football Association (FA) as advertisement fee in Premier League stadiums in a bid to promote the country’s vast tourism attractions to the outside world.
The country anticipates doubling the number of tourists especially from the United Kingdom from the current 58,000 per year to over 100,000, at least at the end of this season’s English Premier League.
The country anticipates doubling the number of tourists especially from the United Kingdom from the current 58,000 per year to over 100,000, at least at the end of this season’s English Premier League.
The Tanzania Tourist Board (TTB) Executive Director, Aloyce Nzuki, told Daily News yesterday that the Ministry of Natural Resources and Tourism in collaboration with Tanzania National Parks Authority (TANAPA), TTB and Ngorongoro Area Conservation Authority entered into a contract with Lantech Services Agency to sponsor 114 games of the English Premier League 2010.
“This contract is a special effort by the Tanzanian government to use sports as a way of boosting tourist attractions within Tanzania to the world, placing Tanzania as the leader in using such an endeavour in tourism promotion,” said Nzuki.
Nzuki said TTB has subscribed to advertise in six stadiums by placing 30 seconds digital advert that will appear six times per game on a Led Perimeter wall around the stadiums owned by Blackburn Rovers, Newcastle United, Stoke City, Sunderland, West Brom and Wolves. The six, he said, are among teams that are under Lantech Services Agency.
“This is an agreement by which tourism promotional ads will be displayed on billboards placed within the football pitch during the 114 games involving the three main focused campaigns”, said Nzuki.
Already ads were displayed on August 14 games between Blackburn Vs. Everton, Sunderland Vs Birmingham and Wolves Vs Stoke City.
“This contract is a special effort by the Tanzanian government to use sports as a way of boosting tourist attractions within Tanzania to the world, placing Tanzania as the leader in using such an endeavour in tourism promotion,” said Nzuki.
Nzuki said TTB has subscribed to advertise in six stadiums by placing 30 seconds digital advert that will appear six times per game on a Led Perimeter wall around the stadiums owned by Blackburn Rovers, Newcastle United, Stoke City, Sunderland, West Brom and Wolves. The six, he said, are among teams that are under Lantech Services Agency.
“This is an agreement by which tourism promotional ads will be displayed on billboards placed within the football pitch during the 114 games involving the three main focused campaigns”, said Nzuki.
Already ads were displayed on August 14 games between Blackburn Vs. Everton, Sunderland Vs Birmingham and Wolves Vs Stoke City.
Download the list of matches (excel format) that Tanzania will be advertised and make sure to watch and inform others within and outside the organization.
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